Are you looking to put your web and online social marketing skills and knowledge to work? Are you comfortable working in a small entrepreneurial fast paced work environment? We are a small start-up company with a new economy product. We are seeking a HIGHLY motivated and results-driven online marketing specialist. This is an excellent opportunity for a “roll up your sleeves” marketer to take their career to the next level and work with good people in a fast paced fun environment.
The Online Marketing Specialist creates measures, analyzes and optimizes online marketing programs, and manages internal partners and external agencies to achieve marketing goals. The Online Marketing Specialist will collaborate with Product Marketing, Marketing Communications, Sales and other functions to create and deploy highly effective online marketing programs, including email campaigns, blogs, co-marketing opportunities, online advertising, SEO and more. This position is both creative and analytical in nature. To be successful, you will have very strong written and verbal communication skills and a passion for innovative software and customer success. In this position, you will play a key role in identifying, developing and implementing awareness and acquisition strategies to directly impact the critical business metrics.
Responsibilities of Online Marketing Specialist:
- Design, implement and manage online marketing programs focused on building awareness and customer acquisition.
- Manage Paid Search campaigns and budgets.
- Understand, optimize and expand keyword list.
- Manage weekly and monthly reporting and tracking. Flag issues for internal stakeholders and report metrics appropriately.
- Develop and manage metrics and budgets; understand and implement coding schemes for tracking purposes.
- Analyze and report program performance; provide results and recommendations for improvement and new programs.
- Work with Product Marketing, Marketing Communications and Sales to develop and execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation.
- Effectively manage outside partnerships to maximize ROI on program investment.
- Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability.
- Propose new marketing program ideas. Secure support from internal and external stakeholders to fund and execute these programs.
- Develop ad copy, landing pages, banner creatives and other marketing collateral.
- Create feature specification documents for changes to the website and other online projects.
- Provide support for other areas of marketing as needed.
Requirements of Online Marketing Specialist:
- Bachelor’s degree from an accredited college or university with an emphasis in Marketing or related degree and experience.
- Understanding of online marketing a MUST.
- Passion for Search Engine Marketing, the Customer and Analytics.
- Must be able to work in an organization where resources necessary for execution do not report directly to this position.
- Ability to perform ROI analysis and identify tactics for constant improvement.
- Familiarity with web services, APIs and data feeds a plus.
- Stats-junkie; analytical, comfortable with large amounts of numbers/number crunching.
- Passion, passion, passion for delivering results and driving internal and external customer success.
- Strong written and verbal communication skills.
- Strong Microsoft Excel and PowerPoint user.
- Detail-oriented and highly organized with the ability to handle multiple-tasks simultaneously and meet deadlines.
- Self-motivated with a high level of initiative and a sense of urgency.
- Strong attention to detail and ability to manage multiple tasks simultaneously.
To Apply: Please send us your Resume and Cover letter detailing your relevant experience to hr@clicksaya.com
- Location: Richmond, BC
- Compensation: To be negotiated
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.