Job Description
1. Assist in compiling and reporting community relevant research and information on the activities of PerfectMIND using web-based communications tools.
2. To grow the online community and the social media in order to drive web traffic to www.perfectmind.com using leading edge tools and online marketing tactics.
Essential Functions and Responsibilities:
1. Work as an integral team member within the Marketing Department and to develop and execute on an online marketing and communication strategy.
2. Researching, prepare, and write key external communication messages used to promote PerfectMIND and incorporate the content for online communications.
3. Manage PR relationships; create press releases as needed
Create/Develop direct mail, email campaigns and Create/Assist in development of case studies
5. Produce audio, video, photographic and text content for online distribution.
6. Help build and maintain a database of key market influencers and subject matter experts who would assist the promotion of PerfectMIND products and general community; including online write ups, blogs and forums.
7. Develop effective online communications relevant to media outlets, corporate partners, professional advisors, and partners
8. Liaise with Product Marketing and Product Development on all facets of competitive research, product functionality and competitive profiles.
9. Create weekly reports to track ROI for Communications programs and implement changes to increase effectiveness.
Position Specifications:
Knowledge/Skills/Abilities/Fit with values:
Knowledge
Solid understanding of marketing communications, web and social media tools (e.g. Web Analytics, SEO, YouTube, LinkedIN, Facebook, etc.)
Skills
Audio and video creating and editing skills
Technical know-how in maximizing social media tools
Research and compilation skills
Writing in clear and concise manner suitable for both online and print documents
Verbal and presentation
Collaboration
Abilities
Team player who can work with both volunteers and staff
Self-starter who takes the initiative to identify opportunities and to develop audience-specific communication messages
Problem solver who can apply rigorous logic and use creative methods to develop key communication messages for differing audiences.
Networker who can develop and build online communities, relationships with key influencers and others for the benefit of the organization.
•it's ok to contact this poster if you are a potential employer or other principal
•Principals only. Recruiters, please don't contact this job seeker.
•it's NOT ok to contact this poster with services or other commercial interests
- Compensation: full time
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.